Why Are the Commercials On Mad Men So Irritating?

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There are two major complaints cropping up about this season of Mad Men: the characters are too unlikeable and the commercial breaks are too abrupt. I’m waiting to see how the season plays out to say much about the first complaint (although I will note that I’ve found Don Draper pretty irredeemable for two or three seasons now, but my fascination has never wavered) but the second is in some ways more interesting. The abruptness of the cuts to commercial break on Mad Men is nothing new, but as more television critics stopped getting pre-air screeners from AMC and were forced to watch the episodes live, the complaints have become more and more vocal. However, there’s a possibility that I think is worth exploring: the commercial breaks are supposed to be jarring.

A couple of quick notes. First of all, it is important to establish that the jarring commercial breaks are a matter of authorial intent and not AMC’s fault. Mad Men is a hypnotic, languorous show, more so than almost anything else on TV, and snapping out of its trance is not easy. But, more to the point, there’s a specific structural quirk at play. For those who might not know, most commercial television scripts are structured to accommodate commercials by breaking them up into several acts. Each act corresponds to a segment and ends with an act break, some kind of moment that’s meant to push viewers into the commercial while making sure they’ll want to stick around to see what happens next. Matt Weiner and his writing staff intentionally write episodes of Mad Men without act breaks. They aren’t the only people who do this, but pretty much everyone else who does writes for premium channels like HBO, which are commercial free. This is how Weiner would have written scripts for The Sopranos and how screenwriters have been doing it for decades.

The writers aren’t stupid; they know they’re writing a show with commercials and could choose to accommodate the ads if they wanted. So why don’t they? It could be because this is simply how Weiner wrote on The Sopranos. But he’s not the only writer of the show and The Sopranos isn’t the only show he wrote for (he was also on the staff of Andy Richter Controls the Universe, which aired on FOX). It also could be so the show plays better on DVD and Netflix. But whatever the reason, the result is that it strengthens the show’s critique of American capitalism and, especially, the ways that advertising propagate ideology.

If you are already on-board with the concept that at least part of what Mad Men is doing is critiquing of American capitalism in general and advertising’s role within that system specifically, feel free to move along to the next paragraph, but I would like to show my work a little. Mad Men does more than just peel back the curtain on the process and people behind advertising; it looks like an advertisement. The gorgeous, meticulously arranged mise-en-scene wouldn’t look out of place in a Sterling-Cooper design, but an ad by the agency (or anyone else) would be using those images to suggest that the same perfection and happiness is within your reach through consumption of a given product. On Mad Men, the point is the opposite. These are the people living in those ads, consuming and consuming, and all they’re left with is emptiness and displeasure. Think of “The Wheel,” where Don turns family photos into a literal advertisement for Kodak, convinces himself that domestic perfection is within reach, and then returns to find an empty house.

So Mad Men is a show critiquing advertising’s role in society, but this is a difficult argument to coherently communicate when you have to stop the show down every ten minutes to air commercials. I would argue this is one of the reasons why scholars have been so quick to look down on TV for so much of its history: how incisive and critical can a series be when its main reason for existing is to provide a hospitable atmosphere for advertising. Mad Men side-steps this by creating as inhospitable an atmosphere as possible. The cuts are abrupt and jarring, the show makes no effort to incorporate breaks into its overall structure. The ads don’t fit because the show doesn’t think they should fit.

As a result, the commercials exist as the breaking of a trance, an imperfect, loud, and classless intrusion on the perfect structure of the show. They don’t fit and, as a result, draw attention to themselves. You think critically about them. You notice how irritating and fake they are. You are angry about their very presence. It is a small leap to move from feeling like the presence of the ads is artificial to feeling like the substance of the ads is artificial. Mad Men takes a simple fact of its form, commercial breaks, and contorts them until they fit its larger critique of American society.

Of course, the obvious retort to all of this is the fact that Mad Men has relied on product integration for much of its run. However, as the show has had more autonomy, it has reduced the amount of paid product placement and also made the real brands that appear in the show pay a steep price for that exposure. Most obviously, Jaguar, which was shown as structurally corrupt in “The Other Woman” and utterly unreliable in “Commissions and Fees.” Heinz is shown as immature and high schoolish, with an executive who is a unpleasant, petty mess and the Chevy car that Don and Teddy pitched for last night turns out to be a historic lemon. Those appearances may not have been paid for, but one that was, by Heineken, was used as a backdrop to Don’s humiliating manipulation of Betty.

If I had to guess, I would say the main reason Mad Men ignores the commercial breaks is simply because they can. However, the result is that it deepens one of the show’s most important, and yet easy to miss, themes. These people have been lied to all their lives by the very industry they work for and tricked into believing that the right car and the right suit and the right job and the right wife would make them happy. Why would the show help keep up that illusion when it can subvert it instead?

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New Music Roundup – “The Safety’s Off”

This week’s roundup of new music features records that I was really looking forward to but that, for one reason or another, haven’t really been doing it for me. Let’s take a look:

I lived in Austin for a couple of years and, really, it was a tremendous place. However, if there was one thing I couldn’t stand about it, it was all the people acting like they were special and unique for enjoying nature’s beauty. It was a one-dimensional, touristy idea of nature based on easy-going vibes and an unquestioning belief in the awesomeness of getting drunk next to a tree.

I thought a lot about that dichotomy while listening to Oshin, the debut LP by Beach Fossils affiliates and spelling bee champions DIIV. The music is pleasant enough to listen to and certainly taps into the kind of hazy joy that Beach Fossils and Real Estate got big trafficking. But there’s a hollowness to the whole record that leaves it empty and unsatisfying.

This big picture problem wouldn’t be as much of a problem were it not for the fact that the album had so little else to offer. The reverb drenched vocals, Neil Young-inspired noodling guitars, and beachy harmonies have become to 2012 what syncopated drum beats and post-punk guitars were to 2002 and samples of atrocious yacht-rock songs were to 2010. The result is an album that goes in one ear and out the other.

In Ian Cohen’s BNM review of the record for Pitchfork, he talks about how DIIV has tapped into something elemental and natural, but have they? The record is closer to the equivalent of a shirtless bro, beer in hand, floating the river on an intertube and talking about how close he feels to nature. The elements that symbolize “nature” are present on the record, but the music is too generic and formed to really back that up. It is a bloodless vision of nature, one drained of any sort of tension or reality so that DIIV could set up a shack and sell guided tours at $20 a ticket.

I don’t really know what else is left to be said about POP ETC, the moment where whatever term you want to use for “R&B music that gets posted to blogs” (I prefer PBR&B) began eating itself. There’s a reason why people don’t look back on Discovery with fondness.

POP ETC seems a little more sincere than that effort, which is almost more of a problem. There’s so little distance between singer Chris Chu and lyrics like “she said why did we bother/I said I’m not your father” that, frankly, its a little embarrassing. With Katy Perry synths and a lot of autotune, the record sounds like it wandered in from 2008, still drunk an unashamed.

I liked The Morning Benders fine, especially their Grizzly Bear-by-way-of-The-Shins second album, and I respect them for following their muse. And some tracks, like “Keep It For Your Own,” show a kind of focus and energy that seemed to be missing from their earlier work. But its clearly an awkward fit that the band is still kind of trying to negotiate.

I’ll admit that its probably a little premature to put the Dirty Projectors on here and I remain open to being convinced otherwise. There are moments that I really love, the spacey harmonies that open “Offsprings Are Blank” and the propulsive immediacy of “Gun Has No Trigger,” but the record as a whole suffers from a little bit of sequelitis. There are no moments as surprising and attention-grabbing as the heights of Bitte Orca (which basically were the entire album from start to finish).

Bitte Orca was one surprise after another, here’s a Beyonce-level R&B song, now here’s a Nico rewrite, now here’s the whatever the hell “Useful Chamber” is. Swing Lo Magellan is more focused and tighter. You could even call it the most distinctly Dirty Projectors record yet, but that’s the problem. The record leans perhaps too heavily on the band’s trademarks, whether its the soaring harmonies or the now-ubiquitous African rhythms.

Furthermore the new wrinkles that they did do nothing but detract from the album. The folky touches, cribbed from Woody Guthrie and Bob Dylan, make the album sound, at times, empty. Songs like the title track trade away too much complexity in favor of a stripped-down amiability that veers dangerously close to generic. With Woody Guthrie folk music must come politicized lyrics and, once again, the band kind of falls on its face. Dave Longstreth is not quite an effective enough storyteller to pull off the company man tragedy of “Just From Chevron” while “Gun Has No Trigger” is laughably simplistic.

It’s not like Dirty Projectors forgot how to make music and, even listening to the record while writing this, I can feel myself softening. It’s not that Swing Lo Magellan is bad, its just a frustratingly sideways move from a band that has spent the better part of a decade swirling and rushing forward in thrilling ways.

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Album Review – MSIF+Boost: Giggle In Awe (with download link)

Howdy folks,

It’s been a while since I’ve posted anything, and I wanted to let you know I apologize deeply for that. I’ve still been seeing movies on my golden pass, but I’ve failed you on posting my rambling thoughts.

Well I’m here today to let you know not about movies, but instead about some music you should be checking out. The album I’m recommending is Giggle In Awe by MSIF+Boost. MSIF is currently based out of Atlanta, although they just recently moved from St. Louis. The album (released May 1st) is the first release by Mike Stasny, the main man behind MSIF. It’s also important to credit Mr. Stasny for his role in writing the lyrics for this viral video.

This is some electro-dance pop. The album has tracks that fulfill the lighter-side of dance (“A Few Good Men”, “The Boogie That’s Mine”) and some that make you wish you were at a lunch rave in Sweden (“Change Me Levity”, “Full Circle”, “Abby”). It passingly reminds me of a less grandiose Empire of the Sun, combined with Jookabox (whose song “You Cried Me” is a must listen to jam). One thing that stands out to me is the production quality on all these tracks. It’s high quality.  I’m not sure how the drums were recorded, but the record sounds like the instrumentation was recorded by real people and not just a producer behind a drum machine and a keyboard. Props are also due for the vocals, which are in many cases double tracked in an excellent manner that keeps the range open and prevents them from ever getting boring.

The moral of this story is get on over to the Bandcamp page, grab yourself a copy of this album, and dance (or nod if you’re at work).

Recommended if you dig: The Notwist, Empire of the Sun, Jookabox White Flight

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Playlist: The Best of April

As April comes to a close, here are 5 tracks I found irresistible for the last 30 days. Enjoy. Or don’t. You decide!

1. Lotus Plaza – “Strangers”

Though Lockett Pundt lacks the indie-ubiquity of his Deerhunter bandmate Bradford Cox, his second solo album under the Lotus Plaza moniker confirms his ability to write music that is big, catchy, and incredibly good. “Strangers,” the first single from Spooky Action at a Distance, finds its lineage in Pundt’s Deerhunter contributions (especially “Desire Lines”), but doesn’t sound like a leftover from any of their sessions. Guitars twinkle and shine in between one another beneath Pundt’s calming voice in pure pop perfection. I could have picked any track from Spooky Action, but “Strangers” stands out for the simple fact that after nearly a month, I still want to listen to this song multiple times a day.

2. Father John Misty – “Hollywood Forever Cemetery”

For such a spare, minimally composed song, “Hollywood Forever Cemetery” packs an immediate punch. While I’ve never been a big fan of Fleet Foxes (the reasons why could fill a separate blog post), former member J. Tillman adds a jagged edge to their simple formula to craft a song that has more power than it would seem at first listen. With just reverb soaked guitar and clattering drums, “Hollywood Forever Cemetery” is the kind of song you can listen to at both 2PM and 2AM and experience it differently each time. Equal parts catchy and dark, the song showcases Tillman’s ability to craft complicated ideas in simple arrangements with great effect. (The Aubrey Plaza-starring video makes for an awesome companion btw)

3. The Walkmen – “Heaven”

The Walkmen have come a long way from the the discontented 20-somethings that broke onto the scene with their fantastic second record Bows + Arrows. On 2010’s Lisbon, they finally found the middle ground between the fire and passion of “The Rat” and the gorgeous “We’ve Been Had,” and the lead, eponymous single from their newest effort finds them in an even more comfortable spot than before. Hamilton Leithauser still lets his uncertainties and doubts come to the fore, but they’re mixed in with a sound and feeling of contentment the band has yet to display. I don’t know when exactly The Walkmen became one of my favorite bands, but songs like “Heaven” verify why.
Stream “Heaven” here

4. MMoths – “Heart (Featuring Keep Shelly in Athens)”

While fans of louder, faster tempo jams might find “Heart” too slow and atmospheric, the standout track from the band’s self-titled debut has been in heavy rotation for me since first hearing it. Equal parts meditative and moving, “Heart” builds slowly to a drop that is subtle, but powerful. The song finds the middle ground between Grouper’s palette of washed out beauty and Beach House’s dreaminess, coming together to create a song that draws you in and becomes embedded in your mind.

5. The Death Grips – “Get Got”

I’m going to be completely honest and say I have no idea why I find this song as compelling and great as I do. Sometimes, a song just has intangible qualities that are hard to define, and “Get Got” is undoubtedly one of them. I don’t know if it’s the track’s wiley hook or frontman MC Ride’s seemingly disinterested snarl or even the inherent weirdness of the song that has kept it on repeat, but whatever it is, it works incredibly well.

Honorable Mentions: Screaming Females – “It All Means Nothing,” The Chromatics – “Kill for Love,” Breton – “Edward the Confessor,” Dirty Projectors – “Gun Has No Trigger,” Japandroids – “The House That Heaven Built”

Best Old Song Discovered Now: Grizzly Bear – “Easier (Alternative Edit)”

Daniel Rossen’s fantastic solo EP led me back to the welcoming embrace of Grizzly Bear, especially this alternate take on the opening track from 2006’s Yellow House. A b-side to the band’s breakthrough, “Knife,” this version of “Easier” features a different set of lyrics and some major arrangement changes that in many ways are superior to the album cut. This song isn’t just for obsessives like myself either. It’s a gorgeously arranged song with a level of emotional resonance that made the band’s name in the first place.

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New Music Mondays – Since We Parted Ways

In lieu of Official Album Reviews like we usually do around here, I thought it might be fun to present, instead, wholly unformed thoughts on some things that I happen to be listening to each week. So this week, here’s a few records that I’m slightly ashamed to admit I’m into because of how middle-of-the-road they are.

The Craig Finn thing is kind of easy to understand given that for much of my college career, no band was as important to me as The Hold Steady. However, their graph has been trending downward, unmistakably so in light of the uneven and bloated Heaven is Whenever, and a Finn solo record held the potential of a palate cleanser or perhaps a bold new step. But Finn isn’t one for boldness and Clear Heart Full Eyes sounds like The Hold Steady drained of its scope. It is an intimate album and its best songs, specifically “Jackson,” sound more personal than Finn has sounded in years. But they also sound like acoustic performances of Hold Steady songs, Finn’s storytelling remains idiosyncratic but a touch underealized and that sin was easier to ignore when it was covered up by the band’s boozy festival field scope. Clear Hearts Full Eyes has none of the Springsteen scope or Replacements rambunctiousness of Finn’s best work, its subdued, singer-songwriter vibe may be more mature but is far less satisfying.

Listeners looking for some of that old Hold Steady swagger, but with more than a touch of Clear Heart’s lilting Southern drawl would do well to turn to the newest record from Heartless Bastards. On Arrow, Heartless Bastards do little to change their heady, classic rock direction nor do they need to. This is the genre of music that Erika Wennerstrom’s voice was basically created to sing and she doesn’t let it down. Arrow cuts between heavy riffs and introspective slow cuts with ease and while the album struggles to match the highs of “Parted Ways,” that song is more than enough to fuel your Dazed and Confused reminiscing.

Tennis is probably the most embarrassing of these three records, after all it is the follow-up to a breeze-pop record about buying a sailboat and sailing along the Atlantic coast. It is indie at its Vampire Weekend bougiest and, to top it all off, this album is produced by one of the Black Keys guys and man do I fucking hate the Black Keys. And yet I can’t stop listening to Young and Old, even when I should be giving my attention to the perhaps too thought-out new Sleigh Bells album or the more complex Grimes record. Part of that is Young and Old simply makes itself so easy to listen to. I’m not even sure which song is the single because they’re all so brisk and joyous. The band added a light folk touch to their first record’s traditionalist pop bent and the result is a kind of generic brand Grizzly Bear (albeit lacking in the dense, exacting production, lush instrumentation, or intricate songwriting that we’d need for such a comparison to make any sense at all) that would fit almost as snuggly in the 1930s as it does on Spotify.

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How Much Time Do You Give A New Show to “Get Good”

Over at Gawker, Brian Moylan has had enough of waiting for TV shows to become good:

That’s the problem with these slow burn shows, especially ones with fancy pedigrees backed by highbrow channels like HBO or AMC. We can’t imagine how they could not be good, so we keep watching, episode after boring episode, all the while waiting for some amazing payoff. And sometimes, like a skilled horse coming from behind, it pays off. But remember: For every The Wire there is a Treme, and for every Mad Men there is a The Killing

Sometimes slow isn’t good. Sometimes slow is just drab.

This is an interesting point and one I’ve thought about from time to time. Are you getting tired of “prestige” shows that promise payoff down the line but ask you to invest a lot upfront?

However, for me, I’m not sure that Moylan is looking for the same things out of TV that I am. Is all TV inherently about some sort of “payoff?” To put it another way, I think its damaging to look at TV shows in terms of a cost-benefit analysis and assume that the time you’re putting in should be rewarded down the line.

That is not to say that shows shouldn’t continue to get better the deeper and more intricate they become. TV has the luxury of time, a luxury that no other visual medium really has, and that allows it to set up more intricate ideas and play with different modes of storytelling. Take Treme, which, according to Moylan, is an utter failure because it did not adequately reward his time. But Treme is not a show about plotting and payoff, it is more of a low-key, character based drama about people living their lives. The stakes are much lower and the payoffs will be much smaller than on The Wire.

But Treme never pretended like that wasn’t the case. From the first episode, it was clear that we weren’t dealing with the life-or-death, all-in-the-game world of The Wire. Treme has gotten deeper and more involving, its characters more complex, but it is the same show that it was in the first episode. On the other hand, The Killing isn’t a bad show because it never told us who killed Rosie Larsen; it is a bad show because it took a bunch of hollow, uninteresting characters and drowned them in a sea of red herrings without ever giving us a reason to care. It didn’t take 13 episodes to realize that show wasn’t going to be good.

Of course, shows change and improve over time and there are programs that you have to invest some time in at first to be truly rewarded by them. But they also have moments, even early on, that make you want to invest in them. The Wire was puzzling at first, but it still had the chess scene and the “fuck” scene in the first four hours. Mad Men was gripping from its first moments. Shows may be paced slowly, but that doesn’t mean they’re uninvolving. Moylan brings up Boardwalk Empire as an example of this problem but BE just finished its season with about as big of a payoff as it could have possibly done.

It is important that the shows that are usually held up as an example of this form, The Wire, Mad Men, Breaking Bad, are shows that people usually caught up on after they aired. If an episode was disappointing or somewhat unsatisfying, you didn’t have a week to stew about it and increase the pressure on the next week. All of which is to say that if you are watching a show because you need it to vindicate itself for making you watch it, then it is probably time to cut the cord. Whether that takes two episodes or two hundred, it is up to you. But it isn’t a TV show’s job to turn itself into what you want it to be so that you don’t have to feel like you’ve wasted your time.

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Person Seeks Publicity Through Controversy

Somehow, we have reached a point where M.I.A. can play the Super Bowl Halftime show, where she made an appearance along side Madonna, LMFAO, and Cee-Lo. Somewhere, in 2005, 18-year-old me just had his head explode. Anyway, M.I.A., as she is wont to do, gave us all the finger, predictable people responded predictably, and it turns out that anyone who would be inclined to listen to M.I.A. probably didn’t care too much about this whole thing to begin with. Now let’s watch the hilarious, hilarious Bradshaw touchdown and never speak of this again.

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